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Article, Interview Samples < Sample Marketing
 

Road Kill Conversations

Wi-Ex commissions survey and finds over
60 percent of wireless customers still lose signal on the road and at home due to dead•zones

There’s a dark cloud behind every silver lining. Two wireless carriers reported record profits in Q4 2007, but the fine print read that their traditional landline sales were in decline. It’s no secret as to why, but there are still technical problems for consumers who may want to eliminate hard-wired telephony in the house altogether; namely signal problems.

The Mother of Invention

Inspired by necessity, Callpod makes conferencing wireless and gives the charging station a makeover

Imagine that you are on the phone selling your software company to a publicly-traded media network. And let’s say that you were unable to put your management partners on the call with you. Would you build another company shortly after the sale to rectify the trouble you’d had on that call? Darren Guccione would, and the launch of that effort is happening this summer.

 

 

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BlueAnts Come from the Land Down Under

BlueAnt Wireless is no ordinary species of wireless product makers. Having already established a strong brand presence in their home market of Australia, the company is building a network in the North American continent and bringing impressive engineering and design along with them. Earning an “8.0 Excellent” rating from CNET for their CES Design Award winning, X3 micro Bluetooth headset and receiving the prestigious International CES Innovations Design and Engineering Award for the Z9 Bluetooth headset launched in early 2007, BlueAnt is staking claim on store shelves with an unwavering pursuit.


   
     
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Stop Looking for It: Be the Hot Spot

How to turn your cell phone into a WiFi hotspot.

Locating a hotspot can now be as simple as reaching into your computer bag and connecting your mobile phone to a personal, wireless router. Boise, Idaho-based Cradlepoint, Inc has created the Personal Hotspot (PHS300), which broadcasts a private and instant WiFi signal when connected to a mobile phone. The combination gives your laptop, iPod Touch, WiFi camera, or any WiFi-enabled device, a direct connection to cyberspace through the cellular handset. Now there’s no reason to go without internet access in areas where WiFi is non-existent - one need only a cellular signal.

 

 

 

 

 

 

National Geographic Goes Abroad

National Geographic and Cellular Abroad team-up to soothe the traveler’s long time gripe and give cellular retailers a new market to lure.

When is your cell phone a mortgage? When you’ve forgotten to ask the per-minute rate for out-of-country roaming. U.S. travelers complain about the lack of affordable cellular options when they travel overseas and have often been gouged by thousand dollar phone bills upon returning home. Staying true to the company’s motto “One World One Phone”, Cellular Abroad joins forces with National Geographic to create a travel necessity: an affordable travel phone solution.

Collaboration through Accounting

Reading sales reports won't tell you if you're profitable

One of the most powerful tools in business is collaboration. In the cellular retail environment, there are three collaborative entities that depend on the same data for smooth operation. They consist of: front office sales, activations, and customer management; supply chain and inventory control; and finally finance and HR. Keeping these entities tightly networked through accurate information may mean the difference between your business humming along smoothly or being bled dry by inefficiency and wasted effort. If the accounting, POS, and carrier activation systems are not fully integrated, then information is being entered more than once. So whether double entries are related to your customers, employees, or products, they cause gaps in your collaborative network.

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© Sondra Sneed